Coaching concepts · Concept 5 of 6
Coaching concept 5 · Groups

Group & challenge programs for coaches

A challenge program has a fixed start, a fixed end and a clear goal, for example 8 weeks fitter and lighter. All participants get the same framework, but their plans stay individual. The group provides motivation and you reach many clients with one effort.

Client care
Price level
Scalability
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Who is it for?

The model for reach and community

Your clients

  • are motivated by a group and a fixed goal
  • are looking for a clear start with a manageable duration
  • want more than a plan, but not expensive 1:1 coaching
  • come via social media, the gym or referrals
Typical budget: €100 to €300 per program

You as a coach

  • Coaches with a community on Instagram or in the gym
  • Gyms that offer campaigns for members
  • Online coaches who want to win many clients with a launch
  • anyone looking for a scalable product alongside 1:1 coaching
Process

How to set up your challenge program

Once it's built, you can start your program again and again. The steps at a glance:

1

Create a segment

Create a segment for your challenge, for example "Summer challenge". You assign all participants to this segment.

Client segments
2

Upload material

You store a starter guide, weekly tasks or videos as documents. Your participants find everything right in the app.

DocumentsFiles
3

Plans for the whole segment

Assign a meal plan template and a training program to the segment. Each plan still adapts to the participant's needs and preferences.

Templates per segmentMeal plansTraining programs
4

Start a group chat

A group chat for the segment brings all participants together. There you share announcements and the group motivates each other.

Group chatApp announcements
5

Set up automations

You set up push notifications for the start, weekly tasks and the final sprint once. After that they run automatically.

Push automationsCommunication workflows
6

Check-ins and wrap-up

Weekly check-ins show you who is sticking with it. At the end you compare start and finish and offer the next step.

Check-insProgress tracking
Program ideas

Examples for your challenge program

The clearer the goal and target group, the easier your program sells. Three examples for inspiration:

8-week weight loss challengeMeal plan, weekly tasks, weight check every week and group chat for motivation.
6-week strength challengeTraining program with progression, workout log in the app and a review at the end.
28 days sugar-freeRecipes without added sugar, daily habits and push reminders through the four weeks.

Go to the challenge guide: setup step by step

Package example

What your challenge program can look like

8-week challenge

  • Kickoff call for all participants
  • Individual meal plan with shopping list
  • Training program for 8 weeks
  • Weekly tasks and material in the app
  • Group chat with all participants
  • Weekly check-in
  • Wrap-up with a before-and-after review
Price range€100 to €300per participant and program
Your effortbuild oncethen start again and again

Guide values for orientation. You set your own price.

Practical tips

What matters in challenge programs

A fixed start date

A fixed start with a registration deadline creates commitment and makes your launch plannable.

Keep the group active

Plan nudges for the group chat, for example a weekly question or participants' successes. Activity is contagious.

Have a follow-up offer ready

At the end your participants are at their most motivated. Offer a hybrid coaching or an app membership right away.

Combine

The challenge as a door opener for your offers

Challenges bring in many new clients at once. Afterwards you lead them into the right coaching. These concepts can be combined:

11:1 premium coaching2Online & hybrid coaching3Plan service4App membership6Gym & club

All coaching concepts at a glance

Frequently asked questions

Questions about the challenge program

Does everyone get the same plan in a challenge program?

No. The framework is the same for everyone, but the plans are adapted per participant to calorie needs, preferences and intolerances.

How many participants can I coach at the same time?

Thanks to segments, templates and automations, your effort hardly increases with each additional participant. The main limit is how much personal feedback you want to give.

Can I repeat the challenge?

Yes. Segment, templates, documents and automations remain. For the next round you only assign the new participants.

Is there a guide for setting up a challenge?

Yes. In the challenge guide you find the complete setup step by step, from the segment to the group chat.

Start your first challenge program

Try Natty Gains free for 7 days or let us show you in a demo call how to set up your challenge in the software.

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