Gym & club: member coaching via app
Offer your members nutrition and training as an extra service, in an app with your gym's or club's logo. You coach all members from one dashboard. That turns good member coaching into a new revenue stream, and members stay longer.
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The model for gyms and clubs with many members
Your clients
- want more than equipment and classes, namely support
- are looking for help with nutrition and training planning
- train regularly and want to see progress
- in clubs: athletes who want to improve performance and recovery
You as a coach
- Gyms that want to offer members more service
- Health and rehab studios
- Sports clubs in competitive or recreational sports
- Gyms that want to sell nutrition coaching as an upsell
How to introduce member coaching
Once set up, you coach members with templates instead of individual work. The process in six steps:
App in your gym's branding
Your gym's or club's logo, colors and name appear in the app. For your members, it's your app.
Structure your members
In the dashboard you organize members with segments by package, goal or class group. That way you keep the overview even with many members.
Templates for typical goals
Create training programs and meal plan templates for the most common goals, such as weight loss, muscle gain or competition prep.
Invite members
You add members in the dashboard, the app invitation goes out automatically. A short entry check with intake marks the start.
Measure progress
Regular check-ins, weight and training progress show members and trainers what's happening. That strengthens loyalty to the gym.
Offer an upgrade
Members who want more add nutrition coaching or personal training. The data is already there, you just unlock more modules.
Two areas of use, one system
Gyms mainly use the app for retention and extra revenue, clubs for coaching their athletes.
More service, more revenue
- Training plans for all members in the app
- Nutrition as a paid add-on package
- Make progress visible and prevent cancellations
- Personal training and coaching as an upsell
For gyms that want to stand out from the price war.
Better coaching for athletes
- Training programs per team or performance group
- Sports nutrition for training and competition
- Check-ins on training load, sleep and wellbeing
- All athletes clearly in one dashboard
For clubs that want to coach more professionally.
What your member package can look like
Add-on package "Training & nutrition"
- App in the branding of your gym or club
- Training program matched to the goal
- Meal plan from a template with shopping list
- Entry check and regular progress measurement
- Monthly check-in with feedback
- Upgrade to nutrition coaching or personal training
Guide values for orientation. You set your own price.
What matters in member coaching
Templates instead of individual work
With good templates for the most common goals, you coach many members without building every plan from scratch.
Use segments
Sort members into segments by package or goal. That way you assign templates, messages and push notifications to whole groups.
Make results visible
Progress in the app is the best argument against cancellations. Celebrate it, in the gym and in the app.
Combine member coaching with other concepts
Gyms and clubs like to combine the member app with challenges for campaigns or with 1:1 coaching as a premium offer. These concepts fit well:
Questions about member coaching
Does the app appear with my gym's logo?
Yes. Your gym's or club's logo, colors and name appear in the app. Your members see your brand.
How do I keep the overview with many members?
With segments you sort members by package, goal or group. In the activity feed you see who has sent check-ins or trained.
How do members sign up?
You add members in the dashboard, the app invitation goes out automatically by email.
Is this also suitable for sports clubs?
Yes. Clubs use training programs per team, sports nutrition for training and competition, and check-ins to manage training load.
Start member coaching in your gym
Try Natty Gains free for 7 days or let us show you in a demo call what the member app looks like for your gym or club.
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